Hi, i’m Soumaya El Bahri, i’m a Senior Art Director with extensive experience across luxury, beauty, fragrance and jewelry.

I collaborate with brands and creative agencies to build distinctive visual worlds across print, film and digital from the initial brief and concept development through shoot direction, post-production and final delivery.

My work brings together strategic thinking, art direction and image creation. I lead multidisciplinary teams around a clear creative vision, with close attention to composition, materiality, light and detail.

Based between Paris and Tunis, I work internationally. Selected collaborations include Publicis Luxe, McCann, AKQA, Lancôme, Helena Rubinstein, Givenchy, Louis Vuitton, Cartier, Giorgio Armani Beauty, Galénic and independent brands.

Alongside commercial commissions, I develop an independent artistic practice through photography, writing and artist book